IN CASE YOU MISSED IT: Editorial in The Tampa Tribune from Secretary of State Ken Detzner and President and CEO of VISIT Florida Will Seccombe

Excerpts below, for full article, click here.

“Each visitor represents an opportunity to share Florida’s history through cultural heritage tourism. In fact, a recent study from VISIT FLORIDA found that 65 percent of visitors to the state participate in culturally based activities. Florida’s story is key to the nation’s story, and as this story is shared, the economy is strengthened and visitors gain a broader understanding of the state’s deep history and  diverse culture.

As Florida’s No. 1 industry, tourism is vital to our economy. Every 85 visitors supports one Florida job. When the tourism industry is strong, the economy is strengthened, and employment opportunities are  increased. Economic benefits are not only realized in job opportunities for Florida families, but also in direct dollars spent.…

In Florida, our strength is found in our diversity. As our state continues to be a top tourist destination, we can draw upon this diversity to increase the visibility and visitation to the Sunshine State.

Cultural heritage tourism elevates the sites and events that have shaped Florida and consequently have shaped our nation. Those who visit our theme parks and bask in the splendor of our beaches can also explore all that Florida has to offer by experiencing that our story is foundational to our nation’s history.”

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